> For the complete documentation index, see [llms.txt](https://wilcode-net.gitbook.io/wilcode-apps/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wilcode-net.gitbook.io/wilcode-apps/amazon-importer-app/how-to/set-up-pricing-and-markup.md).

# Set up pricing and markup

Markup decides how much you add on top of the Amazon price. You can set a store-wide rule, rules for specific collections, or override the price on a single product.

## Markup types

* **Multiplier** – Multiplies the original price by a percentage. For example, a **100%** markup on a **$15** product makes the final price **$30**.
* **Fixed** – Adds a fixed amount to the original price. For example, a **+$5** markup on a **$10** product makes the final price **$15**.

## Where markup is applied

Markup is applied automatically when you import a product, and again every time the price changes through [auto-sync](/wilcode-apps/amazon-importer-app/how-to/turn-on-price-and-stock-auto-sync.md).

When more than one rule could apply, the app uses this order of priority:

1. **Product override** — a markup set on a single product (highest priority).
2. **Collection rule** — a markup set for a collection.
3. **Default markup** — your store-wide default.

### Default markup

Go to **Settings → Pricing Rules**. Under **Default markup**, choose **Multiplier** or **Fixed** and enter the value. To re-price products you've already imported, tick **Apply to existing products** before saving.

<figure><img src="/files/zr8nUMwggvlsQD8KbCdb" alt=""><figcaption></figcaption></figure>

### Collection markup rules

In the same page, add a **Collection markup rule**, pick a collection, and set its markup. Products in that collection use this rule instead of the default one.

<figure><img src="/files/dmovCIs8oGVM2Ze7typx" alt=""><figcaption></figcaption></figure>

### Per-product override

On the **Products** page, open a product's **Markup** action and set a **Multiplier**, **Fixed**, or **Off** value just for that product. The new price is updated immediately.

<figure><img src="/files/2Rv9UWK4Lyon2Manemtx" alt=""><figcaption></figcaption></figure>

***

{% hint style="info" icon="comments-question" %}
**Need help?** Open the **Support** menu in the top-right corner of any app page and choose [Live Chat](https://tawk.to/chat/6a328f3217693e1d43ea90f9/1jranuncv) or **Email support**.
{% endhint %}


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